Apple iPhone 6s went on sale today with hundreds of fans waiting in the queue to buy the new Apple iPhone 6s. We have a small video about the launch of iPhone 6s launch in Apple Store in London’s Regent Street.
— Carly Page (@CarlyPage_) September 25, 2015
Apple event cannot be completed without Samsung muscling in but it looked like Samsung literally failed to troll Apple this time with it’s anti-Apple advertising campaign. Samsung hired few people to wear backpack displaying advertising banners of Samsung Galaxy Edge + outside the Apple store in London with a slogan “The itch to switch just got better.”
This is not it, Samsung marketing team distributed branded blankets, pillows and bottles which were emblazoned with the hashtag #NextIsNew to those people who were in queue since overnight. Samsung London team tweeted “Queuing is so overrated… Why queue when you can get the Galaxy S6 edge+ right now” and many other series of tweets.
— Samsung Mobile UK (@SamsungMobileUK) September 25, 2015
Iris is the company which handles the global marketing for samsung and Iris has been actively advertising against Apple since the launch of iPhone 5 three years ago but this is the first time that samsung actually paid some people to troll an iPhone launch.
What do you think about this Anti-Apple advertisment ? can it work or it will backfire the samsung brand? will Apple try to troll a Samsung event launch ?
A free pillow won’t make Apple fans to switch to Samsung