Xiaomi: Redmi K20 and K20 Pro ‘will Not Have Ad-Supported Monetisation’


Just two days back Xiaomi launched Redmi K20 and K20 Pro in India. The company advertises the Redmi K20 Pro as the ‘Flagship Killer 2.0’. The Redmi K20 Pro comes with the latest Qualcomm Snapdragon 855 SoC which is built on the 7nm platform. On the other hand, the Redmi K20 comes with Qualcomm’s Snapdragon 730 SoC. The price of Redmi K20 starts in India from ₹27,999 whereas the price of Redmi K20 starts from ₹21,999.

Both the Redmi K20 and the K20 Pro are one of the most expensive devices launched under the Redmi brand in India. As it looks, the pricing of the devices isn’t exactly a thing which the audience liked. Xiaomi had to eventually speak up about the issue. Furthermore, Xiaomi VP Manu Kumar Jain had to write an open letter to the customers regarding the matter.

Xiaomi Redmi K20

Other than the price point, Xiaomi was also criticized regarding the ads they put within their custom MIUI. However, as it looks the Redmi K20 and Redmi K20 Pro buyers will not be bothered by the ads inside the user interface. Regarding this matter Xiaomi VP, Manu Kumar Jain said,

A large number of brands basically do this — almost everybody does this, right, in some form or the other, right… almost everybody who does some form of monetization. Just because we’ve openly spoken about it is why basically people come and pounce upon us.

On this one [Redmi K20 and Redmi K20 Pro], Anuj clarified, we will not have ad-supported monetization.

From our first couple of days of usage of the K20 and K20 Pro, there are no ads inside the user interface like other Xiaomi devices. However, you may still receive notification spams from apps like Mi Music, Mi Video, etc. To stop those spam notifications you can turn off notifications from these apps.


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Soumyajit Ghosh
20-year-old tech journalist addicted to FIFA and coffee more than anything.