The first use of Black Friday dates back to 1950s Philadelphia, where the local police department coined the term to describe the overcrowded pavements, huge traffic jams, and mobbed stores in the city on the day after Thanksgiving. Black Friday is an annual shopping event that originated in the United States to mark the start of the Christmas shopping season. While it was just a one-day sale at the beginning now it has evolved into a four-day fun sale, with deals across all types of categories you can possibly think of.

The final weeks of summer are approaching and it means we’re edging close to the biggest shopping sale of the year: The Black Friday sale. With millions of deals set to drop across all categories be it beauty, fashion, tech, TVsmattresses, gadgets, kitchen appliances and more, the fun and biggest sale is your best chance to bag a bargain.

All sorts of brands from Lego, Mango, Charlotte Tilbury, Zara, Asos and Missoma to Nintendo, Shark, Ninja, and Cult Beauty, almost all our favourite brands take part in the sale and retailers go just as big (see Amazon, Boots, Argos, John Lewis & Partners, Currys and more).

Black Friday 2023

If last year was any indicator, Black Friday will mean major deals on vacuums, tech, appliances, mattresses (including the Good Housekeeping Institute’s top-tested brand Saatva) and more up to 70% off. Also, many retailers are offering early promotions that start weeks before the Black Friday sale which eventually means you have extra time to shop for major discounts.

Black Friday has evolved into a major international shopping event that typically runs from Friday right through to Cyber Monday. The 2023 Black Friday sale will take place between 24-27 November.  Below you’ll find everything you need to know about the sale, from important dates and shopping tips to make the best out of the biggest sale of the year.

Black Friday 2023

If you miss out on getting a good deal on Black Friday, the sale continues over the weekend before concluding on Cyber Monday which is your final chance to grab a deal. The main difference between the two sales is that Cyber Monday only takes place online as its name suggests, while Black Friday sees deals both in-store and online.

You will find the best deals on home appliances and tech-related products on Black Friday, while Cyber Monday sees bigger savings across beauty, fashion and toys. Now you know and be prepared when ticking off your pre-Christmas shopping list.

The black Friday sale or any other sale for instance isn’t about buying a lot of things, it’s all about saving on items you really need. To avoid overspending on unnecessary items, make and stick to a shopping list, so you don’t buy things you don’t need.

You can also save products on wish lists and create accounts with retailers, to make check-out easier and quicker on the day. You might also want to sign up to newsletters and follow your favourite brands on social media, so you can be the first to know about any lightning deals and early offers.

Research online retailers and read reviews for sites you haven’t used before to avoid getting scammed. It is recommended to use trusted payment platforms, such as PayPal, Google, or Apple Pay, for extra protection when paying for your orders.