TikTok is the 6th most used social media app in the world, and there’s no doubt how it can help brands to grow and expand their business. Of course, TikTok allows you to run paid ads, create quality organic content, use influencer marketing, and even leverage TikTok growth service tools to make yourself go viral in a matter of days.
One thing that’s been quite popular on this social media platform, which doesn’t seem to fade away in the near future, is the memes trend. Every other day, memes turn into a trend and can prove to be indispensable for businesses that keep an eye on them and use them to their advantage.
If you’re wondering how you can turn memes into social media marketing gold to boost brand awareness and recognition quickly, keep reading this article!
1) Make Sure Memes Match Your Brand’s Voice
When jumping on a trend, you should ensure that it resonates with your brand voice. Your brand voice depends on your target audience and industry. This will help you determine which meme is worth converting into social media marketing gold.
Remember that you will come across several memes every other week and may want to follow them blindly. However, they must be relatable to your audience and resonate with them well, so they feel tempted to engage with them.
2) Use Relevant Memes
When incorporating memes into your social media content strategy, you need to be quick-witted and add a branded touch to them using your creativity. Memes usually tend to have a short lifespan. Although a few-years old joke may seem funny to you, it won’t be as relatable to you now.
The same is the case with your social media audience. You should always keep a lookout for memes and turn them into an opportunity when it’s time, instead of being late and getting cringe reactions from your followers.
3) Make Your Own Memes
You should use your creativity to create shareable memes and generate more likes, comments, and shares to grow your brand. Of course, this will take extra time and effort as compared to using the existing templates, but they will definitely engage your audience. It’s essential to be original and choose a trending topic to be more relatable.
4) Participate in Meme Contests or Challenges
Especially on TikTok, you will almost always be able to see the trending meme challenges. Again, you should make sure that they are relevant to your niche. Otherwise, this can be a huge turn-off for your audience.
For instance, a ten-year challenge was quite a trend on TikTok not a long time ago. Many brands added their spark of creativity and turned them into branded memes. Since most social media users are looking for different versions of the meme contests, you should leverage them and get yourself noticed!
5) Don’t Overdo It
Memes are an important part of social media sites, and you will always come across them. This doesn’t mean that you solely rely on meme content and seem like a brand that’s trying too hard to generate buzz or sound too salesy.
Hence, it’s essential that you keep a fine balance between creating high-quality, original content and leveraging trending memes to use them to their full potential.