Practical Guide for Selling Your Online Course


When you create an online course, the success that you experience depends on how well you’re able to market and promote it. It’s important to have a practical guide to follow to learn how to sell your online course and allow other people to benefit from it.

Create the Content/Course Itself

Start by creating the content and course to ensure you have something of value that you can promote. Online courses and e-learning are increasing in popularity and can allow you to take advantage of a growing market to ensure you have an extra source of passive income.

When creating online courses, you’ll need to choose a subject that sells, which can include academic prep, getting certified to boost your career opportunities, or making a career change. Some of the highest-selling courses have subjects that include arts and crafts, writing, entertainment, computers, and business.

According to Kajabi, “Selling online courses can be a source of passive income once you have an established customer base.”

You’ll need to have expert-level knowledge and know who your audience is as you write. Create videos that your viewers can watch with editing software like Wevideo to ensure you can create a professional video with quality graphics.

Setting Up a Great Landing Page

The landing page is an important part of the process because it’s where you’ll host and sell the online course. It’s the place people can find the online course, which requires choosing from standalone platforms, WordPress plugins/themes, and all-in-one platforms.

Determine the Price

Once you complete your online course, you’ll need to determine how much you can value it to determine the selling price to your customers. Expect a bit of trial and error to land on the best price that appeals to customers but also allows you to earn money for your hard work.

Most online courses have a price range of $5 to $2,000. If it’s the first online course you’ve ever created, expect to charge $50 to $200, which varies based on the subject and your audience. The factors you’ll need to consider when setting the price include reviewing competitors’ prices, how much you spent to create the course, and the income level of your target audience to ensure they can afford it.

Proper Marketing Strategy/Funnel

Marketing your online course is necessary to ensure it’s successful, which means you’ll have to create and optimize your website, boost your social media presence, partner with other types of entrepreneurs, and build an email list.

Use tools like Kajabi to optimize the tools you have for marketing your course. It’s also necessary to engage with your audience on social media at least once each day to ensure you can interact and draw more attention to the course.

Understanding the steps necessary to sell your online course can make it possible to have more confidence in yourself and avoid making mistakes. You can allow your course to be more accessible and attractive to potential customers to ensure you increase your profit.

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