The great indian shopping festival is back with a bang and if you are into online shopping then you might be rejoicing today as mostly all the e-commerce companies have announced major sale for this years festival season.
Among the top sales are Flipkart’s Big Billion Days which is App based only, Amazon’s Festive sale and Snapdeal’s #DiwaliDilkiDealwali. Snapdeal started it’s sale on 12th october, one day ahead of Flipkart and Amazon sale. Looking at tweet war happening on Twitter we feel that Snapdeal was more focused on it’s rivals rather than there own game plan for the sale.
Anand Chandrasekaran, Snapdeal’s Chief Product Officer tweeted the following screenshot yesterday afternoon.
Guess this is part of the app only strategy – #diwalidilkidealwali pic.twitter.com/yd32e2zULL
— Anand Chandrasekaran (@anandc) October 11, 2015
We wonder what was Anand Chandrasekaran doing on Flipkart’s website when the Snapdeals #DiwaliDilkiDealwali sale was on. Flipkart’s Chief Product Officer Punit Soni took this tweet in a friendly way and responded.
@anandc Anand, my friend 🙂 we were testing our servers to prep for BBD. Sorry you had issues. Best of luck for the festival season! — punitsoni (@punitsoni) October 11, 2015
Anand Chandrasekaran quickly responded with this tweet
@punitsoni got it, it looked like web users were being left out in an app-only focus. Wishing you good luck as well for festive season (1/2) — Anand Chandrasekaran (@anandc) October 11, 2015
It is very interesting to see that one business tries to take on the other to get ahead. Both the e-commerce giants are trying to watch each other’s back. The sale is indeed going to be interesting . Visit us again for more updates. Enjoy the festive shopping season
